Why Turtle?

We created Turtle Sodas as we believe in business with purpose. 

Soft drinks and bottled waters have a terrible track record with our oceans. From marine mammals ingesting kilos of plastic, to strangulation by plastic pack rings, the problem has only got worse as the popularity of bottled water and beverages took off.

When we created Turtle Sodas we wanted to challenge the idea that drinks brands had to be inherently bad for you and bad for the environment. The Founder Caitlin also being a strong believe in business with purpose, knew from the beginning that she wanted to create a conservation lead brand. As the only species on earth that makes, consumes and pollutes with manufactured products, she felt it was only fair that we give back to other species who are the net victims in this cycle.

Why the Sea Turtle?

The sea turtle is our brand’s animal spirit. It is the symbol of origin for many ancient civilizations.

The sea turtle embodies healthy living and  conservation imperatives two key elements that fuel our brand. 

Turtle Sodas was built to channel the positive energy  of the sea turtle and everything it represents: travel, freedom, adventure, natural wisdom and ‘going with  the flow’.

Sea Turtles 


We do this by committing to:

Never using plastic bottles for our products

Need using plastic ring 

Supporting Sea Turtles through our charity partner the Olive Ridley Project



Research conducted by the Commonwealth Scientific and Industrial Research Organisation (CSIRO) and the University of the Sunshine Coast (USC) found that a turtle had a 22% chance of dying if it ate just one piece of plastic. Once a turtle had 14 plastic items in its gut, there was a 50% likelihood that it would die.